Glenn Minerley is the SVP and Head of Music, Leisure, and Sports activities for Momentum Worldwide. His job is to offer manufacturers with efficient experiences to succeed in individuals by client ardour factors.
Since becoming a member of the company in 2005, Glenn has been instrumental in growing a number of profitable buyer relationships together with American Specific, Verizon Wi-fi, SAP, Sprite, Sony Photos Dwelling Leisure, Nike, Guinness, and others. Together with his in depth background in music and leisure, Glenn regularly advises on music technique, expertise sourcing, ticketing, loyalty applications, information, and music and leisure platform growth alternatives for main manufacturers world wide. He has additionally targeted on disciplines comparable to sponsorship, expertise, social media, and digital content material growth.
Along with launching the worldwide leisure entry program for American Specific, Glenn has dozens of personal concert events with famous person acts together with Drake, Elton John, Sting, Jimmy Buffet, the Eagles, Shawn Mendes, Camila Cabello, Skrillex, Fall Out Boy and produces numerous extra.
We met Glenn for our Liner Notes collection to study extra about his style in music and his journey by the years, in addition to latest work that he’s pleased with and admired.
Glenn tells us …
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The place you grew up and the place you reside now.
I grew up a Lengthy Island Mallrat and labored as a bar mitzvah/marriage ceremony DJ and MC. After school, I moved to Houston to work for Reside Nation. Momentum introduced me again to the east coast 15 years in the past and I now stay in South Orange, New Jersey.
Your earliest musical reminiscence.
Being on trip on the age of seven, wandering an ’80s Floridian mall on the lookout for the Sam Goody to purchase the We Are the World tape. I’ve worn that factor out.
Your first live performance.
Poison and Warrant at Nassau Coliseum in 1991. I used to be dropped off by Dad within the car parking zone of a sea of ?? huge hair and denim patch jackets. Dad instructed me to get again within the automobile, he had modified my thoughts. I ran to my individuals.
Your favourite bands/musicians.
Asking about my favourite factor to do is tough as a result of there are such a lot of. I would come with Pearl Jam as a result of they have been my first obsession after attending 20+ exhibits and nearly obtained arrested for knocking on a window of an Ithaca document store at 1 a.m. to ask for entry once I missed Vitalogy’s Midnight Insanity by quarter-hour. Radiohead at all times surprises me with the number of sounds and compositions. I’ve develop into a very devoted Rufus du Sol fan just lately, and if they do not launch new music quickly, I will be searching them down.
How do you get your music today?
Nowadays Spotify is actually my main music supply system. Severe hours for this app. Do not inform them, however they might invoice me $ 100 a month and I’d pay for it. XM radio can also be a serious supply – I spend most of my time with AltNation, XMU, and The Warmth when Howard Stern is on trip.
Your favourite place to see a live performance.
MSG might be my favourite place to go to see a live performance, though Royal Albert Corridor could be very particular. Sadly, the legendary NYC golf equipment of my youth are all gone. Locations like Roxy, Wetlands, Limelight, and Roseland have been nice locations to see and be seen. Webster Corridor and Terminal5 are nonetheless nice rooms.
Your favourite music video.
Weapons N ‘Roses “November Rain.” I attempted to persuade my spouse to purchase Stephanie Seymour’s marriage ceremony costume for our marriage ceremony, however I used to be unsuccessful with my pitch.
Your favourite music TV present and/or your favourite podcast.
I do not spend quite a lot of time watching them. I discover them fairly horrible for probably the most half. I like music-based documentaries on Netflix. I loved Marley and Mötley Crües The Filth.
A present challenge that you’re pleased with.
The Pay It Ahead marketing campaign for Verizon. It was very satisfying to have the ability to deliver Billie Eilish, Janelle Monáe, Usher, and others to the desk so rapidly at the beginning of the pandemic to become involved in a trigger that helps small companies which have come underneath stress.