Recently, I had a young couple (about my age actually) ask me to be of service in their wedding as their MC, their Master of Ceremonies. Before I go into the details of the meeting and how they think my service is very personal, let me give you the background on how they contacted me in the first place. They inquired about my service through my website’s contact form, where they asked me call them and give them more information over the phone. Within 10 minutes (this turned out to be very positive as you will later see) of receiving the email, I was on the phone with the bride to be answering all her questions and concerns. One concern was whether or not I have the music that is on her list of â€œmusic they Personally picked.â€ I asked for the list, she sent it, and I looked it over. I have about 90% of the songs and the rest I am in the process of acquiring (keep this in mind as it will also turn out to be another positive thing). All of this happened near the beginning of February, 2006.
On Friday February 17, 2006 I receive the following email:
â€œMy fiancÃ©, (Name), and I would like to schedule an appointment or consultation to come and meet with you regarding the wedding. (My fiancÃ©) and I still haven’t been able to get through your entire song list. There quite a few songs there. Also, we need to know what to do to book you for the wedding. Just as a reminder, our wedding date is (Month) **, 2006. We look forward to hearing from you.â€ (Only editing done was to hide the date and the name of Mr. FiancÃ©).
To make a short story long, this beautiful couple arrives at my place and we sit down and discuss the specifics of their reception. Upon getting to know them, I ask them some questions that allow me to Taylor my service specifically to them. One of these questions (other DJ’s please turn away now, so as you donâ€™t steal my ideas :) ) was, what exactly is their experience with other DJâ€™s. The first answer was how hard it was to get others on the telephone and how long it took them to answer their concerns, which are just human nature.
For the second answer, Ladies and Gentlemen, I ask you to sit down and read this as it will shock the sox off you. Their response was, that other DJ Companies only allowed them to select 10 songs out of their Personal list (their list consisted of over 60 songs). When the couple asked these, So Called DJâ€™s the reason for this. Their response was that â€œthey had the ability to read the crowd and that by the Bride and Groom selecting the songs for them, they would felt they had their hands tied behind their backsâ€ Take a moment to think about this and tell me what is soooo wrong with this. ————————- Your answer should be —— everything.
Just think about this now, this couple went through the effort of selecting the songs they personally wanted played, (I would estimate on the safe side, about 10 hours of on and off planning), they did the hard part for any Disk Jockey, and were humble enough to present this idea to such negative people only to be, in my opinion, humiliated/humbled. These DJ’s ego was so high (our Bride & Groom actually realized this and where more humbled than humiliated); they actually took offense to this idea by our Bride & Groom. This is one thing you should always test, the EGO of the person you are hiring. Whether itâ€™s a DJ, MC, Photographer, Video Cameraman, or anyone that will â€œSERVEâ€ you, make sure they do just that: serve â€œYOUâ€.
Let me turn this back into a positive blog once again. I really donâ€™t like talking bad about my competition and I think you can see how bad this is for the entertainment industry, so I, on behalf of this industry, would like to apologize to anyone that has gone through this with any other vendor. I do, however, want to share this experience of our Bride and Groom and to be a voice in their
negative learning experience.
In our meeting, they said something to me that made my day; week; even my whole month. Their exact words were:
â€œâ€¦this is so personal compared to everyone else.â€
This was such a rewarding sentence to hear that I felt I had accomplished something so positive, words can’t describe.
I was able to find the solution to their problems. I had heard this before, but not with so much of an emotional background. Of course, when they said this I kept my poker face and just smiled at them, but deep inside I was crying with Joy!
I bet if you are a salesman, you are thinking; I bet you got them for twice the amount of the other DJ companies. In reality I charged them the price of my â€œBasicâ€ package but gave them the service of my â€œSimplicityâ€ package. I was so motivated to keep doing positive things for our Bride and Groom that I did not want to turn this into a negative experience for them, in any such way or form.
I listen to you carefully, I use your ideas in my plan, and I make sure I answer your question, the moment you have them. All of this seems like it is something others would do, out of good personal character, but I am finding little by little that very few do this.
Francisco H. Perez
1 (877) 284-3612